The Latest Trends in Car Wrap Design and Technology

From matte to satin finish, we’ve listed a few mew car wrap materials and designs to inspire you.

For many car owners, it is not just what’s under the hood that matters – how a car looks is also important. For car lovers, the vehicle is an extension of themselves. Thus, many car owners want their cars to stand out, even in a sea of similar car models. If you are looking for ways to upgrade your car, car wrapping provides an affordable means to overhaul its looks.

Car wrapping does not involve complicated and expensive car paint sprays. Instead, it involves completely or partially wrapping the car with a vinyl film to overlay a new design or colour. It can be used to give your vehicle a glossy or matte finish. Additionally, the vinyl film can provide an additional protective layer.

Wrapping a car is also beneficial to businesses that want to promote their services through their vehicles. Vehicles are a great way to reach more potential customers, as they are always on the move. It is like having a billboard that travels places. Using attractive car wraps also ensures that you will catch the eye of pedestrians and passers-by.

Car wrapping provides you with a wide range of colours and designs to choose from, making it versatile and suitable to everyone’s taste.

Car Wrapping Trends to Try this Year

If you are considering upgrading your ride, here are some of the latest trends that you can consider.

· Chrome Vinyl

Do you want to give your wheels a look that will make everyone’s head turn? Stand out with an attractive and eye-catching chrome vinyl wrap. Chrome wraps are reflective films that are usually applied on walls, windows, and of course, a vehicle’s exterior. They can be easily cut to fit any type, size, and model of vehicle. They are also coated with an additional UV layer for protection against the sun.

The chrome film used to wrap the vehicle can be customised by a graphic artist to meet your vision for your car. Aside from using unique colours, you can incorporate graphics, images, and patterns. It is perfect for business signs and advertisements.

Compared to chrome car paint finishes, a chrome vinyl wrap is more affordable and requires less maintenance. It can also be removed at any time, without damaging your vehicle’s original paint. For businesses, you can easily update your signs without any complications.

· Iridescent Car Wrap

Give your car a sparkly and glossy finish with an iridescent car wrap. It is a vinyl wrap that contains small flakes of reflective pigment. An iridescent wrap will give your vehicle a dazzling and stylish look, so looking at it daily will be a special treat.

Iridescent wraps appear to change their colours when hit by light. The tiny specks of pigment reflect off light differently, depending on the angle at which the light hits them. The colour’s intensity and vibrancy also depend on different light conditions. At low and indirect light, the wrap gives off a subtle look. When hit by direct light, the wrap looks more vibrant.

Whether you are a business owner wanting to turn heads, or you simply want to jazz up a personal car, an iridescent car wrap is worth the try.

· Itasha Car Wrap

If you are an avid anime, manga, or video game fan, then an Itasha wrap is surely for you. Bring out your inner fanboy or fangirl and let the world know who your favourite character is.

With an Itasha wrap, you can turn your car into a work of art. Itasha literally means cringeworthy or painful in Japanese, but it is the opposite when it comes to car wraps. Automotive and pop culture fans will get a creative kick with Itasha wraps.

Itasha car wraps are not limited to anime, manga, and video game characters. They can also include comic superheroes and western cartoon characters. Of course, it can include logos and mascots of businesses. Depending on the design you want to achieve, you can go for a full or partial Itasha car wrap.

· Camouflage Wrap

A camouflage wrap allows you to choose from different patterns and colours to make your vehicle stand out. For example, you can mix shades of green, grey, brown, red, and even orange. You also have the choice to fully wrap your car in camo-designed vinyl or partially cover it to achieve a different look.

A camo car wrap is perfect for SUVs, pick-up trucks, jeeps, and even sedans. Make heads turn as you drive down the street with your own personalised camo car wrap.

· Satin Finish

If you want a look that’s between glossy and matte, a satin car wrap is your best bet. It gives the best of both worlds. It is a smooth car wrapping film that comes in different colours for you to choose from.

Also known as lustre or semi-gloss wrap, it gives off a subtle shine but is not too reflective. Satin wraps come in solid and iridescent colours to suit different styles and tastes.

· Matte Finish

A matte finish is a sleek option that highlights the vehicle’s contours and curves. It looks flat, without any shine or sparkle on it. However, it will give your vehicle a distinctive and unique aesthetic. It brings a classy yet muted look to the car.

A matte finish makes prints stand out more, making it ideal for advertising.

Matte finish wraps can come in three looks: solid matte, matte metallic, and matte aluminium. If you want a subtle texture and shine, try the matte metallic finish.

Why You Should Try Car Wrapping

Car wrapping allows you to change the personality of your vehicle without complicated and costly modifications. It is like a temporary tattoo that you can remove once you decide you want a new look for your car.

Aside from appearances, a car wrap also offers your vehicle many benefits. Here are some of them.

It is easy to duplicate if you want a uniform wrap for your fleet of vehicles.
It is beneficial for advertising purposes.
It protects your vehicle from scratches and abrasions.
It does not affect your car’s original body paint.
It is durable and can last for years.
It is easy to maintain.
It helps retain the resale value of the vehicle.
It boosts the appearance of your vehicle.
It is reversible and temporary, unlike custom paint jobs.
You can choose to wrap selected parts of your vehicle.
It comes in various colours, designs, patterns, and textures.

Give Your Wheels a Makeover with Big Colour!

Whether you want a moving sign for your business or want to upgrade the looks of your wheels, we are here to help you. Call us on (02) 4969 5700 or email admin@bigcolour.com.au, and let us know how we can assist you.

The Impact of Car Wrapping on Resale Value

Car wrapping is a good idea if you intend to resell your vehicle.

Car wrapping stole the limelight from car painting in recent years, but not without good reasons. A giant piece of adhesive vinyl film used in car wrapping is a welcome alternative to the costly car paint.

Who would have thought that a giant decal sticker could lift the aura of a car instantly? It is customisable to any style and finish – matte finish, glossy colour, or chrome metallic flush. If a novelty wears off, removing or replacing a car wrap with another is as easy as changing your wardrobe.

Car owners enjoy the benefits of car wrapping, especially business owners who use it as a marketing tool to advertise their businesses. But when it is time to sell a wrapped car, will resale value add to the string of benefits?

The resale value of a car hinges on depreciation. How fast (or slow) a car depreciates depends on several factors like a car’s model, mileage, condition, and maintenance. A good quality car wrap by a professional car wrap specialist helps maintain a car’s condition. It can slow down depreciation.

Can a car wrap fetch a higher resale value for the owner? Is it worth the investment? Read on to find out how car wrapping impacts resale value.

8 ways car wrapping impacts resale value

Car wrapping can help generate a high resale value in many ways. The colour, design, craftsmanship, quality of material, maintenance, and good condition of the car impact resale value.

1. High-quality vinyl material

The quality of vinyl wrap says a lot about your car. A thick and durable vinyl material will not peel off under harsh conditions and expose the original paint to the elements.

A reputable car wrap company like Big Colour utilises superior quality vinyl film to add higher resale value to your car. That means you are least likely to see bubbles and wrinkles on your car’s exterior.

2. Durability

A magnificent car wrap can last for about seven years. Unlike paint that can fade after several years, a car wrap is durable and can stand wear and tear. That makes it a worthy investment you can count on to give high resale value in the future.

3. Easy to maintain

Car wrapping is low maintenance. A paint job needs consistent maintenance like regular washing and waxing, but a wrapped car only needs a wash down or a quick wash to look outstanding.

It is prudent to keep a record of the car maintenance schedule to show to prospective buyers. A car maintenance record screams responsible ownership and fetches a higher resale value. Of course, buyers would like to see a well-maintained car. A splendid car wrap provides that.

4. The excellent car-wrapping technique

Car wrapping meticulously done by a professional car wrap specialist will command a high resale value. It means no bubbles and wrinkles in any part of the car. A svelte finish will leave prospective buyers in awe. An excellent car wrapping technique leaves no room for error. It must have no residue when the potential buyer wants to peel off the car wrap later.

The Impact of Car Wrapping on Resale Value - car wrap design

5. Car wrapping gives the vehicle a personality.

Would you like to give your vehicle a personality? Car wrapping lets your car stand out from a stable of used cars. A car wrap design also reflects the owner’s personality. You can go bold or play it subtle if you are contemplating reselling.

A subtle hue of neutral shade adds value to the car. You may also choose among popular colours like black, blue, or metallic grey to play safe. However, striking colours such as orange, purple, and magenta might appeal to those who are bold and unconventional.

A grand design does not have to be trendy because what is trendy may not sit well with a majority of potential buyers. This is where the extraordinary skills of a graphic designer come into play.

Big Colour has excellent graphic designers who can feel the prospective buyer’s pulse and help generate a high resale value for your car.

6. Options for customisation

The all too familiar phrase, beauty is in the eyes of the beholder, rings a bell. John may like cartoon characters pasted on the car wrap, but Jim might find it odd.

The new buyer has endless options for customisation if he wants to change the existing car wrap. He may provide his own design or choose from a string of splendid designs to suit his taste without incurring damage to the car. This extraordinary feature of car wrapping commands a higher resale value.

7. Preserve the car’s exterior.

An excellent car wrapping job protects and preserves the original paint underneath from harsh elements. A car with a wrap, in all its shiny splendour, will command a higher resale value than a car without a protective wrap.

In a nutshell, if you utilise car wrapping to protect your car from aging, harmful elements, and wear and tear, your wrapped car will command a high resale value the whole time it has a wrap.

8. Easily revert the car’s exterior to its original form.

It is now common to see potential buyers prefer vehicles with factory paint jobs. Do not worry too much if potential buyers want your car wrap removed. A car wrap removal by a skilled car wrap specialist will do the trick. Your car will revert to its original form without damaging the vehicle.

After-service support from your car wrap specialist

A car wrap specialist who knows your car like the back of his hand will take videos of your car in its original form before the car wrapping process. It will dispel doubts on chipped factory paint or damages underneath the car wrap.

A reputable car wrapping company like Big Colour can vouch for the superb quality of your car wrap to potential buyers. It will allay fears and make potential buyers comfortable with car wrapping.

Does wrapping a car void the warranty?

Car wrapping does not void a warranty if the warranty covers your car; the removal of car parts does. In this sense, car wrapping does not affect the resale value.

Other factors that may affect the resale value of a car

Other factors that may hasten depreciation like the speed of lightning are aging, mileage, condition at the time of resale, accident history, and add-ons. Pay special attention to these factors to avoid pitfalls, take extra care of your car, and fetch a high resale value in the reselling process.

Get a free quote for your car wrap now!

Only the best car wrap specialists from Big Colour will preserve and protect your car until you decide it is up for grabs. The depreciation, like a thief in the night, will rob your car of precious resale value. We vow not to let that happen. Call us on (02) 4969 5700 or email admin@bigcolour.com.au for enquiries.

The versatility of car wraps for personal vehicles

Reap the benefits of car wrapping for your personal car.

Many businesses use their vehicles for advertising products or promoting their brand. Using car wrapping to promote a business is cost-effective and often gets positive results. Plus, it is not just for commercial use. Car wrapping is so versatile that you can even apply it to your personal car. So, whether you want your car to reflect your favourite colour or art or simply to make it less prone to scratches, car wrapping is the answer.

What is car wrapping?

A car wrap is an innovative way to customise a vehicle. It is typically made up of a vinyl sheet that is applied to the car’s painted surface. Car wraps have become popular on commercial vehicles, as they are a safe and effective way to promote a business. However, you can also apply it to your personal vehicles.

Car wraps for your personal vehicles

Don’t have a business to advertise? No problem. Even vehicles for personal use can benefit from a car wrap. You can talk to a car wrap specialist if there is a particular pet or activity that you want to feature. Maybe you want to show off a personal art or graphic or have a unique colour combination in mind. Whatever your heart desires, your car is your canvas.

What are the benefits of a car wrap?

Car wraps can give your car a certain flair and other benefits that are worth considering.

1. It protects the paint of your car.

Many car owners replace their vehicles after five years. If you are one of them, it makes sense that you want to keep your car pristine and in top condition. A five-year-old car that still looks fresh could easily fetch an excellent resale value.

A car wrap will protect the original paintwork of your personal vehicle. Unlike getting a new paint job, a car wrap is placed on top of the original paint. This will protect it from damaging elements such as rock chips, sand and harsh UV light that can scratch your car paint and cause it to fade. You can simply have the car wrap removed when you want to sell your car. You will notice that its coat of paint still looks pristine as the day you had it car-wrapped.

2. It is a cost-effective way to change the colour of your car.

Some people have an ideal colour for their car that a paint job could not achieve. With car wraps, you can choose from hundreds of fantastic colours. Car wraps for personal vehicles are a cost-effective way to change your car’s colour.

Car wraps cost way less than completely repainting your car. They give you the flexibility to find the design and style that suit your current mood without having to change your car’s colour permanently. You can even specify the exact placement where you want a specific design.

3. Car wraps improve your car’s looks.

A professional installer can apply the wrap in a way that makes it almost impossible for ordinary people to identify that the vehicle is vinyl wrapped. When expertly applied, it will resemble an expensive new paint job.

Whereas paint has limits when it comes to customisation, car wraps allow you to choose finishes such as colour changing, camouflage, matte, gloss, semi-gloss, and satin. They can also mimic other materials such as carbon fibre, stainless steel, and leather. There is also no limit to patterns and textures, including personal designs that you can create digitally.

4. Car wraps are good investments.

With proper care, a car wrap can last a very long time. If installed professionally and maintained diligently, a car wrap can last up to seven years. Typically, car owners start to notice a difference in quality after four or five years as the colour, shine and texture start to show their age.

These are, however, minor and natural, as opposed to the signs of shoddy workmanship. Premature lifting of the wrap because of dirt, creases and bubbles usually happens when a car wrap was not applied by an expert. But overall, having your car wrapped is a good investment that can be made to last.

5. It maintains the resale value of your personal vehicle.

A car wrap covers the original paint of your car, protecting it from dings and scratches. This is a suitable way to preserve the resale value of your car. Instead of worn or scratch-riddled paintwork that could decrease the value of your vehicle, you can ensure that it looks great.

6. It is completely removable.

People who go for a car wrap tend to have many ideas about designs and colours. Car wraps can be removed completely. That means if you want to have a different colour regularly, you can simply take your vehicle to a car wrap specialist. They can remove the current car wrap and replace it with your new favourite colour or design.

7. Car wraps require little to no maintenance.

One of the best advantages of having your car wrapped is that it needs little to no maintenance. Car wraps do not require waxing, so you can just wash them with soap and water to keep your car looking brand new for a long time. However, it is essential to remember to wash your wrapped car by hand, as power washers can lift the vinyl along the edges.

Let Big Colour wrap your car up!

We are experts at wrapping vehicles. Whether it is a company car or a personal vehicle, we make no distinctions when it comes to our job. We use only the best quality cast vinyl and our large format printers to create eye-catching and durable graphics. Customers in Newcastle, the Hunter Region and Lake Macquarie can attest to our professionalism and dedication to providing only the best car wraps. Send us a message or call (02) 4969 5700 today to know more about our services.

Choosing the right design for your car wrap

Tips for designing a more effective car wrap.

Mobile billboards create lasting impressions in just a few seconds if the car wrap design is right. After all, nothing beats an eye-catching mobile ambassador that reaches out to potential customers on the road. However, choosing the right design for your car wrap is tricky. What works well for business executive A may not be effective for business executive B.

Unfortunately, a thousand impressions without sales conversion are like throwing darts aimlessly. Any car wrap designer worth his salt will give you advice worthy of a million-dollar sales conversion. After all, you want to hit the bull’s eyes and laugh your way to the bank.

How to choose the right design for your car wrap

Consider the following before collaborating with an expert and flexing your creative muscles:

Who is your target market?
What message would you like to convey to your target market?
What type of car wrap design appeals to your target market?
Is the design good enough to create brand awareness?
How can a thousand impressions convert into a million-dollar sales?

Create a car wrap design with your target market in mind.

Any successful entrepreneur would tell you that knowing your target market is as important as knowing your products. You may spend thousands on advertising your products, but all efforts and resources will be futile if there are no takers.

A business may target one or multiple groups of potential buyers. Create a car wrap design from the point of view of your target market.

Gen Z (born in 1997 or later)

Zoomers put a premium on value, authenticity, and endorsements by celebrity influencers. Why not entice them to buy your products by featuring celebrities or social media influencers on your mobile billboard? Do not forget to display your Instagram or Facebook accounts in graphic design because Zoomers are heavy social media consumers.

Millennials (born between 1981 to 1996)

Millennials or Gen Ys have a penchant for travel, entertainment, online shopping, eating out, and socially responsible brands. Make it known that your products are eco-friendly by including this label in your graphic design.

Baby Boomers (born between 1946 to 1964)

Baby Boomers are fond of brick-and-mortar stores and are loyal to tried and tested products. They buy new products that are popular among their peers. Do not forget to put your store address in bold letters on your car wrap.

Create a car wrap design that appeals to the emotion.

What do you want your car wrap to say to your target market? What does your brand wish to convey?

If you want to push the happy button of your target market, put a smiling face on your visual imagery.
If you wish to tug at the heartstrings, make your visuals evoke pleasant memories.
If you want them to take action, push the fear-of-missing-out button.
Use short and catchy taglines to get your message across. Keep it simple and sweet!

Create a car wrap design that makes your brand shine.

How frequently have you seen your favourite cosmetics brand brilliantly wrapped in a vehicle? You may have lost count already. But each time you come across the mobile billboard, the brand wires its name, logo, colours, and visual identity into your brain. It is as if you can see it with your eyes closed. You cannot resist the urge to buy and eventually patronise the brand.

An outstanding car wrap design instils a brand name in the minds of potential customers. It creates brand awareness and makes people recall your brand at the snap of a finger. Here are some tips on how to up the effort in outdoor advertising and make your brand shine:

1. Play with bold colours.

What colour represents your business? It should be at the forefront of your mobile billboard. If your brand colour is too ordinary, play with bold colours in the fonts and graphics. You may put monochromatic palettes that do not deviate too much from your brand colour.

A Big Colour tip: Go for striking colours which catch attention from a distance.

2. Avoid text-heavy designs.

It only takes 6 seconds to view the entire mobile billboard. Therefore, displaying too many words is useless because onlookers cannot read them.

A Big Colour tip: Go for strong tag lines that get your message across instantly.

3. Cut visual clutters in all forms.

You do not have to use up the entire space for images. Leave white space on your graphics to make them eye-friendly. Avoid heterogenous or unrelated colours that clash and confuse onlookers about your brand.

A Big Colour tip: Less is more! Simplicity is the key!

4. Provide contact information.

Your graphic design would not be complete without contact information in bold fonts. How can they get in touch if they want to buy? Your social media accounts and website address count too!

A Big Colour tip: Use bold and simple fonts that are readable at a glance.

5. Remember to add a CTA!

A mobile billboard does not serve its purpose if there is no call to action. A word or two is enough to catch the attention of your target and ring your cash register.

A Big Colour tip: The word ‘hurry’ invokes a sense of urgency. Also, people love to see the magic word ‘Free’.

Create a big impression (and sales conversion!) with your car wrap design.

Vehicle advertising gained prominence because they are all over the place. A catchy headline, combined with a beautiful graphic design pleasing to the eyes, is an effective marketing strategy. Take your vantage point – a busy street, an intersection, or a parking lot. Then, go where your potential customers are – downtown, schools, parks, markets, or shopping centres.

How to turn a thousand impressions into million-dollar sales

Vehicle advertising can achieve around 30,000 to 70,000 visual impressions in one day. An outstanding car wrap will reach your target market, get your message across, and make you laugh your way to the bank. The graphic design team at Big Colour will show you how to convert a thousand impressions into million-dollar sales. Get in touch at (02) 4969 5700 or email admin@bigcolour.com.au.

The Process of Car Wrapping and What to Expect

How long does the process of installing car wrapping take?

Do you want a mobile billboard for your business? Or do you want to get paid by putting brands in your car? Car wraps are one of the best marketing techniques to advertise a business in your area.

For example, a colourful graphic design on a vinyl wrap grabs attention while running on the road or in traffic. Parking in a strategic location such as a busy intersection saves gas and gains impressions. The idea of generating leads to boost sales through vehicle advertisement may appeal to you. But first, you must be familiar with car wrapping to understand how this cost-effective marketing strategy can benefit your business. You must also know what to expect before applying for a car wrap.

How does Car Wrapping work?

Car wrapping applies a large sheet of high-quality 3M and Avery cast vinyl wrap over the surface. Car owners customise car wraps to give their vehicles a new look, a protective cover, or a shot at business advertising. You may go for a full or partial car wrap. Eye-catching graphic design is excellent, but the expertise of professional installers and the quality of vinyl materials are equally vital elements to stretch the lifespan of a car wrap.

How is the car wrapping done?

Car wrapping is not a touch-and-go process. Big Colour treats the pre-installation process as vital as the installation itself. We want careful planning and coordination between the client and the design team. A clean vehicle before installation is our top requirement to ensure a svelte finish. It takes exceptional skill to manoeuvre a vinyl wrap around highly curved or uneven surfaces and edges.

Here is a step-by-step guide to the car wrapping process.

What do you need to do before wrapping a car?

Designing your vehicle wrap

Any designer who takes on the vehicle wrap project should at least have intermediate skills in graphic design programs.

The designer should get an accurate template file of the car’s blueprint to create a design that fits to scale and is print-ready.
Ensure that the printer file requirements match the template files.
Ask the client for a photo of the vehicle with high resolution. Enquire about the car model and any surface irregularities that may not match the files.
It is prudent to keep a car wrap design simple and the font large enough to meet eyeballs at a speed of 100 km/hr.
Ask the client what design to put on the car wrap.
Photoshop the design onto a photograph of the vehicle before applying it to the template files.
Apply the design to the template files using Adobe Illustrator or Adobe Photoshop.

Vehicle wrap preparation

Your car should have deep surface cleaning to remove dirt and grime. Any impurities like dust or oil can obstruct firm adhesion to the surface. It makes the installation process difficult. So, give your car thorough detailing and quick drying at the car wash shop.

Removing the obstacles

We remove obstacles like door handles and lights before the car wrap installation. It enables the installer to tuck the vinyl for a seamless vinyl wrap finish. It is not prudent to cut vinyl around the edges of all handles and lights because it might leave cut marks on the car paint.

In-house cleaning

We give your car detailed cleaning to eliminate all impurities and Teflon contaminants from the car paint. A proper deep cleaning spells the difference between a long-lasting vinyl wrap and a short-term one.

Large format printing

We use a state-of-the-art, environment-friendly Latex HP 360 printer that can replicate millions of colours. The latex ink dries after printing and laminates immediately. When printing with solvent inks, leave the vinyl to out-gas for 24 hours before laminating.

Printed cast vinyl

Cast vinyl does an extraordinary job in car wrapping. It is durable and self-adhesive. We can make cast films thin to conform well to shapes. They are soft to handle. Shrinkage is minimal. Cast vinyl comes in a variety of colours. The solid colours look great in full commercial wraps or a full-colour change in vehicles.

Vinyl wrap installation

The installer uses a heat gun to soften and manipulate the vinyl material into position. Setting the heat gun at the correct temperature activates the adhesive on the vinyl. Next, use a squeegee to bond the vinyl wrap to the surface. A pin can help pop out bubbles that may appear at this stage.

A skilled installer knows how much stretch to give the vinyl. An overstretched vinyl will pop out of vehicle curves and recesses, and it may no longer conform into place.

What to expect from car wrapping

Here is why car wrapping is an excellent investment for your business:

Cheaper than a paint job

The average cost of car wrapping ranges from $1,200 to $3,000. It is cheaper than painting the entire car.

Longer lifespan than a paint job

The average lifespan of a vinyl wrap is between five to seven years. If you want to preserve your car wrap, hire the services of a reputable company with excellent craftsmanship.

Paint preservation

A car wrap protects the surface of your car from scratches, thus preserving the quality of paint underneath the vinyl wrap.

Customise car wraps

You may choose a graphic design that speaks volumes about your business. You can also select any colourful finish: matte, gloss, semi-gloss, or satin.

Minimal downtime

After the initial preparation, it takes only about two days to install a car wrap. However, a paint job can take several days or weeks because of priming and waiting for each coat to dry.

Create impressions and brand recall

Vehicle advertisement creates a lasting impression in just a few seconds and reaches thousands daily. It helps generate sales leads a brand recall.

Let the experts help with your car wrapping needs in Newcastle, Hunter, and Lake Macquarie.

An inexperienced car wrap installer may compromise the quality of your car wrap. It takes years of training and experience to perfect the craft.

Also, you must inform your car insurance company about the car wrapping work. The insurance company may render your policy invalid if you want to file for claims and damages.

Big Colour Signs and Vehicle Wraps is a timely solution for your car wrapping needs. We have advanced technology, equipment, and quality materials to customise car wraps. Our team of designers and highly skilled installers will be more than glad to vinyl-wrap your car beautifully!

You want to leave impressions. We create them for you. Fill up our Big Colour Quote Enquiry or email admin@bigcolour.com.au. You may also call (02) 4969 5700 during office hours.

FAQ

Q: What is car wrapping?

A: Car wrapping is the process of applying a large sheet of high-quality vinyl wrap to the surface of a car for the purpose of customizing the car’s appearance, protecting the car’s surface, or advertising a business.

Q: Can I get a full or partial car wrap?

A: Yes, you can choose between a full car wrap, which covers the entire car, or a partial wrap, which covers only certain parts of the car.

Q: How is the car wrapping process done?

A: The car wrapping process involves several steps, including designing the wrap, preparing the car for installation, removing any obstacles on the car, cleaning the car’s surface, printing the vinyl wrap, and installing the wrap on the car.

Q: What do I need to do before wrapping a car?

A: Before wrapping a car, you should design the wrap, prepare the car for installation by thoroughly cleaning it, and remove any obstacles on the car such as door handles or lights.

Q: How long does a car wrap typically last?

A: A car wrap typically lasts for about 3-5 years, depending on the quality of the wrap and how well it is maintained.

Q: Can a car wrap be removed?

A: Yes, a car wrap can be removed, although the process can be time-consuming and may damage the car’s paint if not done properly. It is recommended to have the wrap removed by a professional.

Tips to Promote Your Business for the Holiday Season

It is the best time to promote your business and ramp up sales.

Holiday shopping has become almost entirely automatic and traditional to people the world over. It’s been said that three-quarters of Aussies will spend between $500 to $5,000 on Christmas 2022. This is why many businesses try to maximise their marketing potential during this time of the year.

If you are a business owner still looking for ways to grow your sales for November and December, you are in the right place. Big Colour has compiled the following tried-and-tested tips that have helped many businesses boost their marketing game this time of the year.

Without further ado, here are the tips to promote your biz for the holiday season.

1. Check the trends

Use your social media pages to check what everyone is doing online. For instance, is there a new trend in the sports industry? A newly discovered talent in Australia? Or a new blend of coffee? Find out the trends and use those to your advantage.

For instance, a famous blend of drinks can attract more customers to your café. So, aside from the usual latte and cappuccino you serve daily, adding that new blend could help boost your sales significantly.

Take note, though, that not all trending post applies to your business. So, only utilise those that are relevant to your products and services. This way, your customers would not be confused about your niche while you still attract new clients to your business.

2. Create a festive social media channel

If your target market can be found online, it’s best to maximise all social media platforms this year. Aside from checking out trending posts, making your social media pages look festive for the holiday season could also be beneficial. This can entice more people to engage in your posts and even drive traffic to your website.

Start by changing your profile or cover photo with a holiday theme. You can also post short videos with lively Christmas songs and highlight the coming holiday season in your latest Instagram post. You can also create polls to determine what your target audience looks forward to Christmas. Indeed, this tip can help promote your business this holiday season.

3. Make a gift guide for the holidays

Let’s face it – the holiday season is not just about festivity and food. For some people, it also means more work to finish to meet deadlines before the long vacation. As a result, many tend to rush to buy gifts for their loved ones.

Consumers who are short on time and ideas will appreciate a good gift guide, and the more friends and family they have, the more likely they will use it.

To make the guide as helpful as possible, categorise it: for the man who had worked so hard this year, for the women that brightened up your day, unique gifts for kids, and for the anonymous Santa Claus. These are just a few ways to group your offerings to target different market segments. Then, after you’ve finished your guide, promote it via your customer newsletter emails and social media campaigns.

4. Give valuable holiday advice

Do you need more content for your social media campaigns? Think about the products or services you offer and your areas of expertise. Use those things to provide helpful insights to customers and potential clients based on those. This is no different from the content you typically provide through a blog or a newsletter throughout the year. However, the holidays are an ideal time to address their concerns and interests with a seasonal flavour that caters to their holiday requirements.

For example, if you are selling cookware, you can provide tips on healthy holiday cooking. One that sells electronics may offer some tech tips because no one wants to give or receive a gift that doesn’t work right out of the box. Still, whatever the subject, ensure the content contains many search-engine-friendly keywords. Providing this type of content helps promote your brand and boosts your credibility. Moreover, you have little to lose because it is virtually free to create.

5. Have fantastic signage

Here’s another helpful tip for promoting your business this holiday season: get new signage or improve your current one.

Does your business have a car or a fleet of vehicles? If so, look for a reputable company that creates specialised vehicular signage. This way, you can promote your business throughout your target location. It’s like having a mobile billboard 24 hours a day, minus all the advertising expenses that you will pay for traditional TV or radio commercials.

6. Decorate your company

Do you have a physical store? If you do, you can change your interior to get customers in the holiday spirit. This is one of the least expensive ways to promote your company and convince customers to buy what you are offering.

Festive décor usually reminds people that it is time to start thinking about the holidays and evokes all their positive associations with this time of year. Start with a festive wallpaper that can significantly impact promoting your business for the holiday season. In addition, you can reuse your properly stored and cared-for decorations yearly to save money.

7. Offer free gift-wrapping services

While it is true that there are many shops offering gift wrapping services, providing it for free to your customers will undoubtedly stand out from the rest. To make it more special, customise the gift wrappers base on the gender or age of the receiver. You can also add your logo on every gift to promote your business simultaneously.

This type of convenience may even persuade them to purchase an extra item or two. As a result, you can boost your sales significantly.

8. Offer a limited-time, holiday-only product or service

Offering a holiday-themed product or one that is only available for a limited time during the holiday season is an effective way to attract customers and boost sales.

Begin promoting the product before its actual release to generate awareness and buzz. This can be accomplished through emails, social media, in-store flyers, and signage.

Contact Big Colour, your ultimate mobile signage specialist and marketing expert

The holidays are the best time to ramp up your sales and build brand recall and awareness, so it’s best to take advantage of this season. Without a doubt, the above mentioned tips make promoting your business for the holiday season easier than ever. Do you need help in advertising your business, products, or services in Newcastle? Our team of signwriters can certainly assist!

Get in touch with Big Colour today and see how car wraps, mobile billboards, illuminated signs, and more can boost your sales. Call us on (02) 4969 5700 or email admin@bigcolour.com.au for enquiries.

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