With more and more companies boosting their marketing efforts, competition to attract new customers and increase sales has never been so high. Business owners are always on the lookout for innovative and affordable solutions to stand out from the group and, as everyone knows, the more attention a company gets, the more customers it will win.
According to a survey last year by the Australian Bureau of Statistics, New South Wales residents spent more time driving than residents of any other region of Australia, averaging more than 36km per day. That provides a lot of opportunity for free advertising if you have a car wrap.
If you’re looking for an inexpensive way to promote your business across the local market and make people aware of your brand, the team at Big Colour Signs and Vehicle Wraps’ have a few ideas about how car wraps can boost your business by growing your customer base.
1. Car wraps attract attention
If you want to keep your company name fresh in the minds of existing customers and enable your target customers to become familiar with your brand, then you need to have your business on display for them to be aware of your products or services, and there is no easier way to have your business recognised on a daily basis than with a car wrap!
A well-designed car wrap targets all the right people in your catchment area and is ideal for start-ups or small businesses that may not have the funds for a huge advertising campaign. You can also increase your social media followers by seamlessly adding your social media contacts into the graphics of your car wrap.
Car wrapping is easily one of the best investments you can make and, when it comes to your business expenses, return on investment matters.
2. Car wrap advertising is affordable
When debating on how to advertise your business, wrapping your car is an often-overlooked way to get the word out about your business. For such a small investment, you can make your vehicle look great while also showing your brand off.
Businesses that do not have an extensive budget to spend on advertising or online marketing services which involve recurring costs should make the most of their work vehicles because they are driving around their target neighbourhoods in a 24/7 advertising opportunity.
The costs involved with installing a car wrap are much lower than other forms of advertising and the results are often better, with potentially thousands of people seeing your company branding every day.
Many customers can be put off hiring Big Colour Signs and Vehicle Wraps’ car wrap services in NSW as they think it could be out of their budget, but this is actually not true; car wraps are one of the cheapest sources of advertising. As a general guideline, you should expect to spend around $2500 and $5000 for a professional car wrap installation in New South Wales.
The cost of car wraps depends on two main factors:
- The car you choose to wrap
- How much you intend to get it wrapped.
At Big Colour Signs and Vehicle Wraps, we go as far as we possibly can to offer you the absolute best solution for your brand to get recognised by the public, with as little hassle as possible. Our team will find a way to wrap your vehicle the way you want it wrapped, for a price that fits your budget.
3. Car wraps are a long-term solution to boost your business
“How long will my car wrap last?” – this is one of the most common questions we get from customers, and it makes sense—you’ve invested some of your marketing budget into purchasing a car wrap and want to know how many years of return you can expect.
The truth is that many factors like sun exposure, climate and frequency of washing can affect the longevity of your car wrap so the less a vehicle is exposed to the elements, the longer your car wrap will last.
If well maintained, a car wrap should last up to five years. However, with excessive sun exposure, the car wrap could be more difficult to remove and have a shorter lifespan. The best way to ensure a car wrap will last is to keep the car in a garage when it’s not in use. If you don’t have a garage, invest in a good car cover.
The best way to make your car wrap last is to have your car wrap installed by experienced professionals, like the team at Big Colour Signs and Vehicle Wraps. This will give you the best and longest-lasting results.
4. Car wraps can be changed
One of the best things about car wraps is that you can easily change the advertisement or have it removed completely without causing damage to your vehicle. The vinyl sheets can be easily removed with the help of professional car wrap installers and it can be done without damaging the expensive paint underneath.
When the time comes to change the car wrap to advertise another service or to restore the car to its original look, you’ll need to take the car back to the professional who applied the wrap. It’s important that you do not try to take the car wrap off yourself as you could end up damaging the original paintwork on your vehicle.
Contact Big Colour Signs and Vehicle Wraps for Professional Vehicle Wrap Design, Printing & Installation
If you want to turn your business vehicles into rolling advertisements to target your local customers without spending too much money, all while making a statement about the products and services you offer, then a car wrap is the way to go!
We are a reputable sign company in New South Wales where we have been serving businesses with our exquisite signage solutions including vehicle wraps and decals. Contact us to find how we can help you achieve more exposure for your business, at competitive rates.
Call Big Colour Signs and Vehicle Wraps on 02 4969 5700 to receive a free quote for car wrapping in New South Wales. Alternatively, click here to send them an online message or visit them at bigcolour.com.au for more info.