6 Advantages of Ute Vehicle Wraps

6 Advantages of Ute Vehicle Wraps

How to maximise ute vehicle wraps for your business

UTE (/juːt/ YOOT) is a shortened term for utility or coupe utility vehicles, or vehicles with an open cargo by the rear. Typically, this form of transportation has two doors with the passenger area at the back converted to carry cargo. It is convenient especially for businesses because of its ability to move load from one point to another. More importantly, they are ideal as an advertising tool through ute vehicle wraps.

If you are a business looking for a unique form of spreading the word about your products or services, one innovative way is having ute vehicle wraps. Utes have broad surfaces that you can take advantage of. Printing on it your choice of design or colour and covering it with vinyl from Big Colour Sign and Vehicle Wraps can do wonders for marketing and brand recall.

How are ute vehicle wraps installed

How are ute vehicle wraps installed?

Vinyl films are the best material for the job. They come in a cornucopia of colours, and you can personalise them easily by printing the design you desire. The process of installing ute vehicle wraps is also easy. It can be summed into five uncomplicated steps:

  • Deciding
  • Measuring
  • Cleaning
  • Protecting
  • Applying.


Picking a colour or a design to print is sometimes the most challenging part of the process. For private ute owners, you can always choose something easy to the eyes or one that can fit your lifestyle.  If you are running a business and plan to use your vehicle for advertising, you can have the business’s name, logo, and contact information on the ute vehicle wrap.


To know the dimensions of the automobile, a sign specialist will measure the surface where they will install the vinyl. They will then be able to give you an idea of how much film will be used.


Damages and irregularities in your vehicle’s surface often make it challenging for the vinyl to stick. These can also cause the wrap to fall off easily. That is why fixing and cleaning these dents and damages are best done before applying the vinyl.


UV rays can cause the vinyl to fade quickly, making it necessary to laminate the vinyl and its print. Through lamination, the vinyl is protected from scratches.


Using a heat gun and a trusty squeegee made for cars, a sign specialist will then begin the application of the ute vehicle wrap. This step should be done in an area free of dust particles and other elements that can affect the application of vinyl. Aside from dust, the presence of insects or sand can ruin the whole process.

Types of Vehicle Wraps

Here are some options to choose from for your vehicle wraps:

  • Clear vinyl
  • Coloured vinyl
  • Advertising Cover.

Clear vinyl

Contrary to popular belief, you can have clear vinyl installed on your car. This is often done to protect the original paint from scratches and chips. Once the clear car wrap is taken off, the OEM paint will look good as new.

Coloured vinyl

Having a car paint job is somewhat expensive. Fortunately, for those looking for a cheaper alternative, coloured vinyl is a practical choice.

Coloured vinyl is also ideal if you have an older vehicle and would like to bring a whole new life to your ute. To add style to your vehicle, you can also choose a different finish, such as matte.

Advertising Cover

As mentioned earlier, one of the most valuable purposes of ute vehicle wraps is advertising. Since utes are mobile, having an advertising cover can help spread the word about your business. You can break away from having just the typical logo and contact information and go as far as asking a question and creating a need for your product or service.

Advantages of ute vehicle wraps

Advantages of ute vehicle wraps

Do you need more convincing about vinyl wraps? We’ve listed several advantages of ute vehicle wraps to help you make your decision:

  • Ute vehicle wraps are economical.
  • Vehicle wraps do not forfeit contracts.
  • Vinyl vehicle wrap is a form of OEM paint protection.
  • More colours and styles to choose from.
  • Ute vehicle wraps last for a long time.
  • Ute vehicle wraps can be a source of income.

Ute vehicle wraps are economical

An automobile repaint job in Australia typically starts at around $1500 to $3000, including GST. However, since vinyl is a cheaper material, it can save you a lot of money if you choose to do this instead.

Unlike auto paint jobs, you can choose a specific part of the ute to apply the wrap onto. For example, you can have the hood and roof done. Sign experts can easily do this with the vinyl wrap should you want to add details.

Vehicle wraps do not forfeit contracts

When you change the colour of your vehicle, you are required to update legal documents such as registration and warranties. Therefore, with vinyl wraps, contracts and lease agreements remain valid.

Vinyl vehicle wrap is a form of OEM paint protection

Vinyl car wraps are absolutely removable and leave your car’s original paint in pristine condition. You can restore the original colour without doing so much as just removing the vinyl. It also does not depreciate the value of your ute. On the other hand, repainted cars have lesser value because of the possibility of a previous traffic offence.

Also, just like laptops or mobile phones, a vinyl ute vehicle wrap can be scratched, worn and torn, and discoloured without affecting the original paint. All you have to do is have it removed.

More colours and styles to choose from

Because designs can be printed onto the ute vinyl wraps, you have the liberty to choose what design to go for. Colours can also easily be targeted. Unfortunately, certain hues are difficult to reproduce, and colour experts cannot help but charge expensive, colour-matching fees for automobile paint.

With car wraps, you can also freely select the finish without adding much to the total cost compared to paint jobs. You can go for a semi-gloss finish, carbon fibre, matte metallic, and even chrome!

Ute vehicle wraps last for a long time

With proper care and maintenance, ute vehicle wraps can last for 5 to 6 years. It can even extend to 7 to 8 years if you are meticulous. This feature of vinyl saves you time, money, and effort.

Ute vehicle wraps can be a source of income

As a form of advertising tool, you can have your ute rented by companies to carry out their brand for a price. It is like a newspaper ad but more mobile and interactive. Or, if you have a business, this can be an advertising tool that can save you thousands of dollars.

For high-quality ute and car wraps, contact Big Colour

For high-quality ute and car wraps, contact Big Colour

When you decide to have a ute vehicle wrap installed, you are making an advantageous decision. Big Colour Signs and Vehicle Warps is a company that can walk you through the process and make it easier. Contact us on (02)49695700 or email us at admin@bigcolour.com.au for more info. Alternatively, click here to send us an online message and we will be happy to help.