6 things to consider when choosing colours for your business signage
Colours are important elements in creating beautiful and meaningful artistry. When it comes to your signage, choosing the right colours is more than just an act of creativity. The perfect signage is also a marketing a strategy – a way to create a positive impression on passers-by and attract people to your business, product, or service.
There are many factors to consider when choosing the right colour for your signage. With the numerous options in a colour palette, it is no easy task to put together the perfect colours for your business signage.
Big Colour has come up with a list of the things you should consider when selecting your signage colours.
Choose colours which will represent your business.
In psychology, and in different cultures, colours can have meanings and subconsciously evoke certain emotions. For example, red may be used to signify love, luck, or power; blue can invoke a sense of calm; yellow can make us feel cheerful, but traditionally is the colour of ‘cowardice’; black may represent boldness and elegance; purple is traditionally the colour of royalty; pink often evokes a sense of sweetness or femininity; orange lends feelings of warmth and fun; green often represents nature, as does brown; white signifies purity or cleanliness, and so on.
Because colours can convey a message through symbolism, a good colour combination can show your personality or tell anyone who sees your signage something about your business, and you can this use to your advantage.
Use colours in just the right amount and ratio.
Most graphic design professionals use a 60-30-10 ratio in creating and using a business colour scheme, and this rule can also be applied to your signage. Avoid using a large number of colours because this can cause your signage to look too ‘busy’, which can be distracting and cause eye fatigue for the viewer. Three to four colours are usually enough, with 60 percent for your text, 30 percent for background, and 10 percent for highlights.
Look for eye-friendly colours.
When you put your colour choices together, they need to complement each other. Be careful with some colour combinations because they may look too dull or overpowering. Make sure that the colours you choose are eye-friendly and match the vibe you wish to convey – whether that be ‘fun’, ‘relaxing’, ‘organic’, etc.
You may also want to consider choosing colours that will look good amidst the physical environment of your business, such as your business interior or exterior, or neighbouring establishments.
Think about your target market.
People have different perceptions when it comes to colour combinations, so you can narrow down your selection to colours that will capture your target market. Young people, for example, may be attracted to the fun and excitement of vibrant colours in your signage. If you are targeting the upper end of the market, you may choose bold and luxurious colours like black, white, or purple.
Know your competitors.
The aim of your signage is to stand out amongst a sea of competitors, but you also want to avoid being too unique and missing the mark entirely. For example, if your business industry is frequently represented by a certain colour, such as the way coffee shops usually have a touch of brown or earthy colours in their palette, you might want to consider incorporating these into your signage.
Find a trustworthy company which provides quality signage.
No matter how clever the colour scheme, the success of your signage frequently comes down to execution. The colours you choose for your signage must also be well-printed and your logo and signage must be well-created, exactly the way you want it to be. Find a sign-maker who can design and produce your signage according to your specifications, true to the colours you have selected – so your signage doesn’t end up looking paler or darker than your actual colour choices.
Contact Big Colour for well-designed, well-executed signage today!
The ideal colours, printed on the highest-quality material, using the best technology is the key to getting the best-looking signage – signage that you can confidently display inside your business, on your shopfront, on the sides of your vehicle, or wrapped around a bus or truck! Signage that you’re proud to have as the face of your business, to invite people in, and to help you be remembered.
Big Colour Signs & Vehicle Wraps creates quality signage in a wide variety of materials, for a huge range of applications, to suit your needs and preferences. Contact Big Colour today on 02 4969 5700 or send us an email at admin@bigcolour.com.au. Alternatively, fill out our online contact form to have one of our friendly team contact you, or request a quote with our online quote enquiry form.