Outdoor signs and banners can help you attract clients and get your business name into the public eye. It’s important to stick to some basic design principles to ensure your message reaches its intended audience and doesn’t end up lost. So, what do you need to focus on to make your sign really pop and catch the eye of your customers?
Business owners and managers often ignore the signs that are displayed at their establishments. Be it a lack of resources or originality it’s easy to fall into the trap of choosing basic, uninspiring signage and using the lack of benefit from poor signage as a justification for not thinking it’s a problem worth solving. Effective branding and publicising of your business can be a critical factor in pushing your business’ success to the next level.
Use colour in your branding
Think about the company logos of some of the world’s biggest businesses. Some colours will forever be linked to a brand. For example, the blue oval of Ford, the golden arches on a red background of McDonalds, Black and yellow for the Commonwealth Bank. The colours used in the logo design for these – and basically all successful brands – are crucial in building recognition of what your business stands for. Take the time to design a logo for your business that will stand the test of time. Fashionable colours have a limited shelf life so make the effort to settle on not just a company logo. Settle for nothing less than the company logo for your company. Constant rebranding can be fraught, giving the impression you don’t really have the confidence of your place in the market. A defining logo for your business will not only be the cornerstone on which successful signage is built, it will be equally important in marketing your business through other media.
Deliver your message clearly.
Many signs will be seen by passing traffic. If you’re marketing a specific product or service or sales event, it’s important that the message is delivered as efficiently as possible given the limited time your sign may be in eyesight. A succinct message delivered in a clear and legible fashion using easily readable fonts and a minimum of background distraction can help make sure that your message is getting the cut through you want.
Embrace graphic design
A sign that merely has text is usually going to be quite dull, and it won’t be able to attract the attention of most people. It’s estimated that less than 1 in 10 people choose a sign that only contains text over one that also contains a visual. Include a graphic on your sign to draw the attention of the reader, enhance the meaning of the text, and create a consistent identity for your company. Just make sure that the graphic you choose does not give the sign an appearance that is too cluttered or unclear, as this will only injure your company.
Location Location Location
Even if you follow all the suggestions given above, it won’t help if the location of your sign is poor. Make sure that your sign is located in an accessible position where people will be able to view it quickly. It is recommended that you give some thought to making an investment in some car wraps so that your message may be visible no matter where your company’s vehicles go.
Light it up!
If you’re going to signage a part of your marketing mix you have the opportunity to make it work for you 24 hours a day. Business might stick to regular hours, but your sign needn’t. You can differentiate yourself from the other businesses in the area by adding illumination to your signs. Your message will be displayed around the clock with the use of LED illumination, making it simple to understand even when the weather is at its worst. Illuminated signs have the potential to deliver a larger return on investment, which makes them a lot more reasonable than you might think they would be. Have a conversation with one of our experts today about the possibility of building a stunningly illuminated sign for your company.
Take your signage game to another dimension.
Even a simple, two-dimensional sign, especially one that is lit up, has the potential to draw in clients. However, if you want to truly differentiate yourself from the competition, you should give some consideration to the opportunities that are presented by three-dimensional signs. Your firm will stand out from the competition with the help of a personalised 3D sign.
Seek expert advice in design and delivery
If you’re in the Newcastle, Lake Macquarie or Hunter area, Big Colour Signs & Vehicle Wraps have the team and experience to see your company’s signage needs taken care of, from conception to construction and installation. Call or email our team of experts and you’ll be given the guidance you need in determining which products are ideal. We produce a wide variety of signage including shop front signs, vehicle wraps, wall graphics, illuminated signs, corflutes and even billboards. Our in-house design team will work closely with you to ensure that your brand and business gets optimal exposure.
Take the first step on the journey to your brand and business’ future success with Big Colour. Call us today on (02) 4969 5700. You can email us at admin@bigcolour.com.au or use the contact form here. Stay up to date with our latest innovations and successes on Facebook and Instagram.