Is Car Wrapping Worth It?

Is Car Wrapping Worth It?

Car wraps can bring incredible benefits.

Car wraps can bring incredible benefits. Vinyl car wraps are becoming more and more popular in recent years. As a result, what was just a $1.62 billion market in 2015 is expected to grow past $10 billion by 2025.

What is a car wrap?

Think of it as a temporary decal sticker that changes the look of a vehicle without the long-term commitment of a paint job. Because car wrapping is more flexible and affordable compared to repainting the car permanently, car owners are choosing to wrap their vehicles.

What is car wrapping film?

A car wrap is a giant piece of adhesive vinyl film which is customisable to any style and finish. They are designed with text, images, graphics, and other branding elements to make a car stand out from the crowd. These vinyl decals are applied to the entire body of the car. Finishing options include:

  • Full-on graphic treatments
  • Chrome metallic finish
  • Matte finish
  • Gradient colour
  • Glossy colour
How does car wrapping work?

How does car wrapping work?

First, the car wrapping team takes measurements of the car and creates a car wrap design based on the customer’s specifications. Then they produce the vinyl film and laminate it to protect the film from scratches and UV rays. When it’s time to apply the vinyl wrapping to the car, the team will thoroughly wash the car and detail it with a clay bar to remove all sorts of contaminants. They sometimes apply chemicals to clean the original paint and then blow compressed air to eliminate dust particles.

The next step is to detach all the car accessories that won’t be covered by vinyl, such as bumpers, headlights, and taillights. This allows the team to install the vinyl wrap as close to the edges as possible.

If the car owner does not want to take down the accessories, an alternative to this step is to cut away the vinyl around the bumpers and lights with a scalpel-like tool.

When applying the vinyl wrap around the body, the installer uses a heat gun to make the material more pliable as it sticks to the surface of the vehicle. If the car wrap has a complicated design featuring custom colours and graphics, the team applies additional layers of the vinyl. Once the wrapping is done, the surface is wiped down with a soft felt squeegee to remove any air pockets.

The entire car wrapping process, from design to application, can take a couple of days to a week. The amount of labour required depends on the parts of the particular car that needs wrapping.

Is car wrapping good for a business?

Is car wrapping good for a business?

Commercial vehicle wraps are great for business because they can reach many potential customers with minimal cost. Vehicle wrapping should be a part of any marketing strategy. Instead of just sticking a logo on the hood or door of a company car, wrapping the entire vehicle is a sure way to turn heads whether the car is on the road or in the parking lot. It’s one of the most effective ways to reach thousands of people with the least amount of effort. Reasons why car wrapping is good for business:

  • It’s a cost-effective advertising tool
  • A wrapped car turns into an eye-catching 24/7 mobile billboard
  • Brands and marketing messages get unlimited visibility
  • Striking designs leave a lasting impression on potential customers
Benefits of car wraps for commercial use

Benefits of car wraps for commercial use

Impressive effects

It is quite challenging to put detailed graphics on a vehicle. However, with vinyl wraps, the custom design is created on a computer. All the dramatic colours and effects on a screen will come out exactly the same when applied to the car.

Car protection

In addition to adding aesthetics to your car’s look, these vehicle wraps are incredibly resilient. They also provide an extra layer of protection to any vehicle, making them generally scratch-resistant. This helps preserve your car’s look on the outside for years.

Applicable to any type of vehicle

Whether the company fleet is made up of cars, vans, trucks, or even trailers, custom vinyl decals can wrap any vehicle.

Custom options for any marketing campaign

Designers can create any combination of colours, fonts, and finishes to customise a car wrap for a particular marketing campaign. They can even add highlights to give the car a little texture.

Faster completion time

Painting a car can take weeks to complete as the paint needs to dry thoroughly before getting back on the road. However, car wraps are done in days – ready to roll without having to worry about scratches or bumps.

Easier to duplicate designs

If a company fleet has multiple vehicles, changing their entire look means painting a new design one car at a time. Vinyl wraps are easy to print in multiples unlike painting, which can be incredibly difficult to create replicate.

More affordable

Based on recent estimates, the cost of a car paint job can range from $3,000 to $10,000. In comparison, businesses only pay around $2,500 and $5,000 for a professional car wrap installation.

Low maintenance

Painted cars require a lot of maintenance, including regular washing and waxing to keep the company fleet looking good. On the other hand, vinyl-wrapped vehicles only need a wipe down or a quick wash to remove any dirt.

Easier to remove

One of the best things about vinyl wrapping is that it is easier to replace. While removing car paint can be an uphill task, changing a car wrap is simple. Just peel the old wrap off and install a new vinyl to give the car a fresh look.

Higher resale value

Repainting a car can result in the devaluation of the vehicle as potential buyers are most likely to prefer the original colour. Car wrapping does not. In fact, the resale value might even go up as the vinyl preserves the original paint. 

Take advantage of high-quality car wrapping solutions in Hunter and Newcastle

Take advantage of high-quality car wrapping solutions in Hunter and Newcastle

If you’re ready to give your company fleet a makeover, Big Colour is here to help. Our team is known to produce the best-quality car wrapping in Newcastle. No other car wrap installer can do a better job that Big Colour. So, ask for a quote for any of our high-quality car wrapping services, and we’ll be happy to make your car look exactly how you want it.

Call us on +61249695700 or email for enquiries.

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