We’re all taught not to judge a book by its cover, but, when it comes to selecting a product or a business to buy from, we all do – and if a shop front signage is old, worn, broken or dated, in disrepair or faded, we’ll probably pass on by.
Effective, clear, colourful signage increases foot fall, at the end of the day, so it’s important to take this to its fullest advantage, so our expert team at Big Colour Signs and Vehicle Wraps has compiled some suggestions on how to make your business stand out.
Create a clear logo
Your business should have a clear logo that illustrates the service you provide. For example, a logo of a smile perfectly suits a dentist, but would be confusing imagery for a mechanic. If you don’t have a logo design or know what your logo should look like, Big Colour can create a custom logo for you.
We have designed many logos designs for Newcastle, Lake Macquarie, and Hunter businesses and we know that graphic design is a degree level subject for good reason. Producing striking modern graphic design is important to the branding and marketing of your business. We can incorporate any ideas you have for your logo, and work with you to produce the logo you’ve been dreaming of. Alternatively, we can take the trouble of this project completely off you and design a logo that will suit your business.
Choose the right sized sign
You don’t want your signs to get lost in the crowd, which is especially true if your business is in a block of other businesses, and sometimes even direct competitors. Signage should be upsized and exaggerated, to grab the attention of your potential customers. Visibility means you immediately have the opportunity to sell your services.
The words on your sign should be kept simple, with your logo being the prominent feature. That’s the image that your customers will remember and passes by will recognise.
Choose the appropriate style of sign
With amazing, cutting edge technology at our fingertips, Big Colour Signs and Vehicle Wraps can create the right style of signage for your business. There are several kinds of signs, and a combination of signs can capture (and hold) potential customers attention and our team of designers can help you create a tailor-made design that stands out from your competitors.
Light up your sign
If you want people to recognise, or be able to find, your business at night, illuminated signs are perfect. Helping to make your shop front pop can make you stand out from other businesses. Styles include:
- Lightboxes – available in various sizes, and have internal LED lighting with opal acrylic sheet with vinyl graphics applied
- Lettering – create a lasting impact by putting the name of your business on your roof with LED lit-up lettering made from aluminium or acrylic with internal LEDs
- Shop front Signs – if your business already has effective lighting, take advantage of it with creative artwork, and make a shop front sign that people will see and pay attention to
Use Your Wall to Stand Out Even Further
Wall graphics are an effective way to make your business stand out from competitors. A floor to roof vinyl wall covering on the outside of your building can be such a striking, creative and colourful advertisement to entice potential customers to explore your services, while an inside full wall mural can make an everyday difference to your staff, clients or customers by creating a desired feeling and impact.
For example, in a gym, the mural may be of a successful Olympian winning a gold medal to inspire hard work; likewise the mural may be of a tree near a still and calm pond, which would be better suited to the reception of a doctor’s surgery.
Using the right photo, design or message can create the atmosphere that you need to help your business stand out. However, wall graphics can be tricky to apply: There is no room for error due to how sticky the vinyl material is and it’s essential to use the correct vinyl adhesives otherwise the graphic will lift and peel, creating the opposite to the desired effect of looking amazing to customers.
Luckily, Big Colour Signs and Vehicle Wraps has years of experience in custom printed wall murals and wall vinyl graphics and have hundreds of successful walls graphics currently on walls around Newcastle and the Hunter Region. We can design and apply a custom wall mural for your business to attract, and more importantly, keep customers’ attention. The end result of a professionally designed and installed vinyl wall graphic is going to keep your business looking great for many years.
Is advertising cheaper than buying signs?
In today’s highly competitive retail and services market, you need something to visually differentiate yourself from your competitors. A sign advertising your business is a smart investment into your company’s future. A well designed, quality printed and expertly installed sign will last for years and the initial outlay will pay for itself in sales over those years. With thousands of people seeing your sign and logo on your business, it is a very cheap way to advertise for your business.
Hire a graphic designer
Let’s face it, not everyone is an amazing designer or artist. Even if you have a clear idea in your mind of the design, actually getting it down on paper can be harder than it seems. You may even be completely new to business branding, with little knowledge of ways to attract a customer base. That’s where a Big Colour graphic designer comes in, with experience and creative skills to professionally custom design a logo and sign to give you a leg up on your competitors.
Find the perfect signage solution for you
You want to make your signage work for you and make your business shout out loud from a sea of similar companies. You want to succeed, and Big Colour understands how important branding is to the look and feel of your business.
Our designers can work with you to create artwork that will look modern, individual and attractive for years to come. Call us on (02) 4969 5700 or email us at admin@bigcolour.com.au to talk to us about creating custom signs for your business. We don’t just talk the talk – take a look at our gallery of signs, banners, and illuminated signs. We’re proud of the work we provide and would love to give you a shop sign for your to be proud of, too.