12 signage ideas that small businesses can employ
All small businesses need to compete with industry giants to stay afloat. There are different variables that can help get your small business noticed by potential customers, including well-thought-out, creative and impactful signs.
Here are a dozen signage ideas from us at Big Colour Signs and Vehicle Wraps that can help small businesses promote their products and services.
1. Monument signs
Monument signs are typically associated with shopping areas and large properties. But this does not necessarily mean that small businesses can’t utilise them to make a statement.
Monument signs are freestanding signs that are permanently fixed to the ground by a solid base, poles, braces and pylons. They can be constructed from a variety of materials, including concrete, metal, wood and foam.
Usually located at the front entrance of an office building, apartment complex and other large properties, monument signs show that a business is established and will be around for years to come. Small businesses can also benefit from having a professional-looking sign that can help them become visible in today’s competitive business world.
2. Illuminated signs
Illuminated signs are a sleek way to promote a business and its products or services. LED signs are energy-efficient and can help save on electricity bills, as well as create more impact.
These digital signs are simple to program and personalise and can be integrated easily into any sign. In addition, they can be incorporated with interactive maps and QR codes to help visitors find their way more easily and know about the products.
Lightbox signs
Lightbox signs are a great way to illuminate a business’s name and any information that can fit inside the box. They can double as indoor wall decor for an establishment, but they can also work outdoors to help customers find a store. Lightbox signs can also be mounted as a flag sign, which is effective both day and night.
Neon signs
Neon lights work well both indoors and outdoors. Because they are extremely visible especially in the dark, neon lights are perfect for brand names, tag lines and other branding materials.
3. Flag mount signs
Also called projecting or blade signs, flag mount signs are mounted perpendicularly to a wall. They are typically found outdoors as brand signs to attract the attention of passers-by. They can be created in many various designs, but they should show the name of the store clearly.
4. Banners and flags
Using a banner is a sure-fire way to get a brand message across. Banners are so versatile that can attract attention whether they are hanging from a rafter, draped on a side wall or attached to a fence.
Feather flags are another great way to promote products and services. Durable and weather-resistant, feather flags are perfect for both indoor and outdoor use. They are not expensive, so lining the side of a heavily trafficked road is possible. Banners and flags can not only showcase products or promotions; they can direct traffic to a business as well.
5. A-frame signs
A-frame signs, also called sandwich signs, are freestanding signs typically found on the pavement outside a store. They look like the letter A when viewed from the side and usually showcase a store’s menu, new items and promotions. They are affordable and can be replaced easily, should the sign need to be changed constantly.
These sidewalk signs can be removed after every event without causing damage to the surface beneath them, thus, making them perfect for a one-day event.
6. Window graphics
Window graphics and lettering are changeable, removable and provide a wow factor that attracts the attention of passers-by. Unique decals, partial window graphics or full wraps can be part of the store’s decor whilst promoting its brand. Meanwhile, frosted vinyl can help provide some privacy and limit heat caused by direct sunlight.
Window lettering is also a great way to communicate store hours, safety policies, and sales.
7. Chalkboards
Old-school chalkboards are arguably the cheapest way to advertise a business. For small businesses with a small marketing budget, this could be the best idea to promote their offerings. All they need is a chalkboard and coloured chalk. Chalkboards are usually placed in front of the store to entice people to enter the establishment and are easily changeable – just wipe and start fresh!
8. Metal signs
Metal letters and other signs can easily grab the attention of potential customers. They are stylish and can be placed either indoor or outdoor. Although they are generally more expensive than other types of signage, metal signs are waterproof and weather-resistant – allowing them to last for a long time.
9. Ghost signs
See those hand-painted old-style signs on the outside wall of a store? They are called ghosts signs and are effective in enticing people to enter the store. They can also be used on interior walls to act as decoration pieces. They usually involve a lot of space to work with, so getting as creative as possible is recommended.
10. Hanging signs
Hanging business signs can be found indoors and their purpose is to direct customers around a store. They can be placed around counters, restrooms, exits, and on aisles. Hanging signs are popular in buffet restaurants, cafes, hardware stores, supermarkets, and anywhere where customers usually need extra direction.
11. Floor mats and graphics
The floor is often overlooked and underused. But with floor graphics, businesses can have an effective tool to direct buyers to a specific section of a store or office and to promote an item. Moreover, floor graphics are a unique and interesting way to welcome customers to the store.
12. Vehicle graphics
Car wraps and other graphics can make an impression and reach a larger audience. Choose from full wraps, window graphics and lettering to better promote a brand. They should contain contact information that can be easily read. Vehicle graphics can be used on company cars, golf carts and delivery vans.
Trust Big Colour to help you create impactful signs
Are you a small business looking to expand? Let us help you get noticed by potential customers! We are small local business that understands the needs of our clients – especially small businesses like us.
Big Colour Signs and Vehicle Wraps provides a wide range of signage, from wall graphics and shop front signs to pull up banners and car wrapping. We offer graphic design services as well. Call us on (02) 4969 5700 or email us at admin@bigcolour.com.au to find out more about our offerings. You can also request a free quote by clicking here today.