Vehicle signages can benefit you in more ways than one.
If you are a small or medium sized business, you may not have a big budget for advertising. Understandably so, as you should focus on developing your product or service. Fortunately, there are some cost effective advertising strategies out there that are so simple you’d be surprised at how effective they are. One of the most creative yet low-cost ways to advertise your business is through using vehicle signage, also known as vehicle advertising.
No doubt you will have seen cars and vans driving around, emblazoned with business logos and images, and thought “Wow!” and that wow-factor is testament to just how eye-catching and effective this form of advertising can be. Big Colour specialises in producing high-quality vehicle signage branding wraps that can help you maximise your advertising budget. Read on to find out more about the power and benefits of vehicle advertisement.
What is vehicle advertising?
Vehicle advertising involves promoting your business by putting your company’s name and logo on your vehicle. Some businesses use stickers or magnets that can be positioned on the sides or rear of the vehicle, but the most eye-catching and effective vehicle advertising often involved having a complete vehicle wrap.
Essentially, you can think of vehicle advertising as a way of transforming your vehicle into a moving billboard or poster. Just imagine the benefits and cost-effectiveness of advertising your business in many different locations, 24 hours a day, 7 days a week, for years, and only having to pay for it once. Whether you are parked somewhere, or driving around, vehicle signage never stops promoting your business.
Is using vehicle signage effective?
The idea of generating income by simply putting signage on your vehicle may seem too good to be true. However, the effectiveness of vehicle advertising has been proven in several advertising studies.
For example, in a study conducted by 3M, investing a minimum of $2,500 for a partial or complete vehicle wrap can create over $100,000 in advertising value. This means that you can get return on your investment in just a few short months. In other Australian and US research, a large percentage of consumers reported that they found vehicle advertising to be both memorable and unique, while not being interruptive or as distracting as some other advertising mediums. This is why they are more likely to perceive the promotion as positive, rather than annoying.
Furthermore, this method can widen your market reach without having to spend a lot on advertising costs. Vehicle advertising allows you to broaden the scope of your advertising by not only targeting other vehicle drivers and their passengers, but also pedestrians, people on bicycles and motorbikes – in fact, anyone with a view of the street on which you’re driving – regardless of whether or not they listen to commercial radio or watch commercial television. In real terms, using vehicle signage in a large Australian city could enable a single vehicle to reach 30,000 viewers, or more, in a single day, with only a small, one-off financial outlay on advertising.
What are the benefits of using vehicle signage?
Using vehicle signage to promote your business has so many benefits – some of the main advantages include:
- It makes your company look reliable and professional.
This is especially true for small scale and medium scale businesses. If you haven’t firmly established your brand in the market yet, it is important to encourage consumers to put their trust in your business. Having a vehicle wrapped in an eye-catching design that showcases your company name and logo gives you an air of professionalism and authority. It puts potential clients’ minds at ease, knowing that they are dealing with a credible company. This is a great way of building your brand, reputation and credibility – both within your specific industry and in the wider community.
- It gives thousands of impressions daily.
By using a mobile advertisement, such as fleet vehicle signage branding wraps, you will be able to reach thousands of potential clients across a range of market sectors. By simply driving around, or by parking your vehicle in a crowded area, your brand gains increased visibility to pedestrians, other drivers, and commuters, as well as other businesses and their customers. Increasing the public’s awareness of your company gives you more chances to convert viewers of your advertisement into customers of your business.
- Enjoy an inexpensive one-off cost.
Compared to other traditional and digital forms of advertising, vehicle signage is one of the most low-cost methods. By paying only once for a vehicle wrap, stickers, or decals, you can reap the benefits of years’ worth of advertising. You can think of it as having your own advertising space, without any ongoing fees or commissions.
- It advertises your company 24/7.
Unlike TV or radio ads, or newspaper or other print ads, or even digital ads on platforms such as Google or Facebook, where you have to pay ongoing fees or where a one-off fee means your advertisement only lasts for a limited time, vehicle signage provides 24/7 brand promotion for as long as you like. Whether you are on the road, stuck in traffic or parked somewhere, vehicle signage proactively promotes your company. In addition to that, this type of advertisement can’t be tuned out or switched off, which is why potential customers tend to remember them more than other forms of ads.
Learn more about using fleet vehicle signage for your business. Contact Big Colour now!
Find out how Big Colour can help you win more customers from your advertising dollars. Our experienced professionals can help advise, design and install fleet vehicle signage and car wraps. Call us now to discuss a low-cost, high-impact marketing strategy that is sure to widen your horizons.