How to Market Your Business on Your Van

How to Market Your Business on Your Van

Van signage and vehicle wraps for marketing and promotion.

Marketing is one of the most helpful factors in growing a business’s success. However, it’s no secret that marketing is also one of the most complicated elements of a business to formulate and master; an effective strategy for one company may or may not be effective for another.

Marketing has to be creative yet relevant to market trends. It has to be catchy but not overly superficial. One effective way to advertise your brand is to use your personal or business van. With low cost per thousand impressions, mobile marketing is a good investment for your company.

It’s pretty simple: Once you appreciate the impact of marketing your business on your van or truck, you are ready to go and make it happen. The process is surprisingly easy, especially if you work with professionals who have experience in this industry.

How to Promote Your Business with Vehicle Signage and Vehicle Wraps

How to Promote Your Business with Vehicle Signage and Vehicle Wraps

Your vehicle attracts people in various ways. Imagine your van having signage describing the services and promotions you are offering. This will attract the eye of your potential customer base and encourage them to make enquiries.

At Big Colour Signs and Vehicle Wraps, we are passionate about getting you in touch with your future client base, so we have compiled a detailed list of how you too can market your business through your van.

1.    Use Vehicle Signages Or Wrapping

Vehicle wrapping is essentially a makeover for your car, truck, ute or van which aims to reflect your business and its values, so your company can stand out from your competition and make more sales. From mirrors to bumpers and everything in between, you can choose how far your vehicle wrapping will go. You’re the boss.

There are many types of print styles to choose from when using your van for marketing, which is an excellent form of promotion for your brand, especially if locals are your target market. Also, customising your van’s newest marketing design is a unique way to connect with your client base. This will also help you reap the benefits of investing in such a quiet yet effective marketing tool.

2.    Create Your Brand Logo

Crafting signage for your business is simple if you have already got a logo design that your trusted signage and design company can help you create a design around.

Unfortunately, changing your logo often leads to marketing inconsistencies that may affect your sales. It can create various brand identities that can result in confusion within your target market. However, if you need help with designing a new logo, Big Colour can also help with that.

3.    Hire A Graphic Designer

Having a graphic designer to consult with is essential in the process of using your car for advertising. Not only can they help with your logo, but they can create a theme for your branding as well.

Your graphic designer can help capture the right feel of a sign. Finding the best font style and size to use, for example, is vital in vehicle wrapping. You want to catch the attention of your target audience. The graphics will do that job, and your branding should stand out. But adding your own design elements, without the help of an experienced professional, may not result in successful marketing. If the design is too plain or too complicated, people may not understand what you are offering.

4.    Hire A Professional Printing Company for Your Vehicle Signs

The most crucial part of vehicle wrapping is looking for a reliable printing company in your local area: Newcastle and the Hunter. You should also hire a professional that can effectively and efficiently complete your vehicle wrap without any hitches or glitches.

Consult a company that has a good reputation within their community. You can do some research and check online reviews and testimonials to find the best one in your location. The main thing to consider, aside from the design, is the fitting. The process of wrapping a vehicle with vinyl and a clean finish is an intricate process. You do not want your wrap to peel off instantly. It should last for approximately 5 to 8 years if properly installed.

Why Should I Use My Vehicle for Marketing?

Why Should I Use My Vehicle for Marketing?

If you are still a bit sceptical about this type of advertising, here are some of the benefits you get from marketing through your moving van:

  • Vehicle wrapping lets you advertise using a commodity you already have – there’s no need to pay for usage rights, billboard rentals, or TV/radio ads.
  • All you need to do is drive your newly wrapped van, car, or truck around the local area and wait for the enquiries to come rolling in.
  • Vehicle advertising is a cheaper way of advertising your business while on the road.
  • Vehicle wraps reach a wide, local market. People can see what you offer, no matter where you are.
  • You are increasing brand awareness and reaching new clients, just by driving
  • Your vehicle wrap informs people of your business offering.
  • Finally, driving a van that represents your business is like establishing a physical presence. People can easily approach you and inquire about your business.

Call in Big Colour for Your Vehicle Wrapping Needs in Newcastle

Big Colour is a company based in NSW that focuses on vehicle wraps and signage. We pride ourselves on fast, efficient, and professional services, using state-of-the-art printers. Our services include:

  • car wrapping
  • billboards
  • front signs
  • vehicle signage
  • banners.

If you are ready to make the shift, why not start your newest marketing venture with us? Simply request a free car wrapping quotation through our contact form. You may also call us on (02) 4969 5700 or email admin@bigcolour.com.au, and we will gladly assist you with your enquiries regarding vehicle wraps and car signage.