A reliable vehicle wrapping company knows better than to commit these common mistakes.
Out-of-home (OOH) advertising is a good way for brands to reach a wide audience in target areas. In fact, this is as effective as television when driving audiences to search for promotions of brands online in Australia and one of the most known types of OOH advertising in Australia is vehicle wrapping.
Vehicle wrapping involves covering vehicles in business promotions and driving those vehicles in areas with high traffic to get the most eyeballs.
Why do vehicle wraps work well?
There are many reasons why businesses are receptive to wrapping their vehicles for advertising purposes. Not only is it cost-effective, but it also has the potential to reach many customers because businesses will be able to target local markets as branded vehicles travel around – even a parked car can still attract attention in its downtime – and, since vehicle wrapping is non-aggressive, customers aren’t automatically repelled by this type of advertising material. Instead, it grabs attention without forcing people to stop and stare.
10 common mistakes Vehicle Wrapping Businesses make
Businesses benefit from car wraps and ads. Unfortunately, there are some common mistakes that vehicle wrapping businesses make that are easy to overlook until it’s too late. That is why it’s critical to approach only reputable vehicle wrapping businesses to get this job done. Here are 10 examples of design and production missteps that excellent vehicle wrapping businesses will avoid:
1. Using too much text
Most people will see the wrapped vehicles while driving or while passing them by in parking lots, so it’s not effective to have too much text on the layout given the short time frame that people will have to take it in.
You may want to maximise the space by including many details about your company and its promos, but people will not read blocks of texts on promotional materials, especially those in motion. As much as possible, keep the text short and sweet. At Big Colour Signs & Vehicle Wraps, we only include the necessary messaging with a strong call to action.
2. Complicated fonts
As much as possible, avoid swirling scripts and decorative fonts. They may look attractive up-close, but they can be difficult to read, especially on a moving vehicle. Instead, choose a font that is simple and legible. That way, consumers will be able to read the text on the vehicle wrap even at a distance.
3. Designs that ignore the vehicle type
When designing wrap graphics for vehicles, it is imperative to know what type of vehicle will be used. Is it a large truck or a small sedan? Is it a vehicle with a straight shape, or does it have a lot of grooves and curves?
By knowing the shape, size, and type of vehicle to be wrapped, the design team are able to use the correct font, font size, and design elements in a graphics layout, and that’s exactly what Big Colour Signs & Vehicle Wraps does.
4. Busy layouts
Custom vehicle wraps can be fun and exciting, especially if the brand owner has various campaigns to promote. However, designers should avoid creating designs that are too busy. As much as possible, avoid too much text, too many colours, and distracting elements or patterns on the layout.
Of course, this is not to say that the layout should be plain and bland. However, make sure not to overwhelm the consumers with the layout. Otherwise, they might not know where to focus their attention and the message of the promotion could drown.
5. Using low contrast colours and shades
Low contrast colours look clean and pleasant, especially on digital graphics, but for vehicle wraps, they may not be the best colours to use – it can be difficult for consumers to read text on a moving vehicle if the colour contrast is too low. Using contrasting colours that look good together may be the better choice. High contrast is more easily understood by the eye at a quick pace.
6. Only putting the main message on one side of the vehicle
Consumers only see one side of the vehicle when they pass through it on the street, so it’s critical that the business brand, tag line, call to action and colours should be on all visible sides of the car – bonnet, boot and both sides. This will mean that the message is seen no matter which direction the vehicle is viewed from.
7. Poor vehicle measuring
Having the most accurate measurement is vital when doing vehicle wraps. It isn’t enough to look up the make and model of the car online and base the measurement on the published details. There are going to be minute differences when comparing the published measurement over actual measurement. To be on the safe side, the team at Big Colour Signs & Vehicle Wraps recommends to always measure the vehicle before starting any type of work so that the wrap fits perfectly, with no gaps and no skewing.
8. Cutting the vinyl before application
Technically, there are vinyl applications that work even if they’re cut beforehand, but this will work only if the one performing the vinyl application is extremely skilled and, even then, it is unnecessary. Typically, the cleanest job completions are those that are cut after the vinyl application. That way, the vinyl will look whole and not patched up.
9. Covering car imperfections with vehicle wraps
Attempting to cover up vehicle scratches and damages with wraps may seem effective in theory, but it actually accentuates the damages to the vehicle. Vehicle wrap materials such as vinyl will make the damage look more visible and vehicle imperfections can also lead to adhesive failure. To be on the safe side, fix the damage first before wrapping the vehicle.
10. Using incorrect materials
Some adhesive vinyl materials work better on contoured vehicles and some work better on vehicles with flat surfaces. Also, some wraps can cover the vehicle windows and are translucent, so people inside the car see outside. It is important to use the correct material in a vehicle wrapping job to ensure that the wrapping works and lasts for a long period of time. The key is knowing which materials to use for each project.
Get your vehicle wrapped by an expert team at big colour signs & vehicle wraps
It is crucial to choose an experienced, knowledgeable and detail-oriented company when wrapping your vehicle for OOH advertising. They will know which mistakes to avoid and which strategies to employ in order to get the best wrapping job for your brand.
Big Colour Signs & Vehicle Wraps is one of the most experienced vehicle-wrapping companies in Newcastle and Hunter. Contact us at (02) 4969 5700 or send an email to firstname.lastname@example.org to find out more about our services.